Define conversion goals

You can define conversion goals for specific user actions to understand how successfully you're meeting your conversion milestones—for example, successful checkouts, newsletter signups, or demo signups. You can add goals for reaching specific user actions or destination URLs and also for session information, for example, sessions with more than 10 user actions. For this example, a user would need to complete at least 10 user actions in a single session to reach this conversion goal.

You should carefully monitor these user actions, not only from a technical point of view, to ensure that everything is working as expected and that action durations are acceptable, but also to see how many customers are actually using the features. This can be achieved by following the key action and conversion goal approach.

You can define conversion goals per application. You can base conversion goals on the destination URL, specific user action, session duration, or number of actions per session.

To define a conversion goal for an application

Go to Web.
Select the application that you want to configure.
In the upper-right corner of the application overview page, select More (…) > Edit.
From the application settings, select Behavior analytics > Conversion goals.
Select Add goal.
Enter the name for the conversion goal, and configure other settings.
Select Add goal.

You can define a maximum of 20 conversion goals per application.